B2B segment (main focus):
- Retail buyers, distributors, importers.
- Companies with regional/interregional sales networks.
- Retailers and multi-channel sellers.
- Chain stores, online stores, catalogs.
- Traders and wholesale companies.
- Schools, children’s centers, technology parks.
State structures:
- Wholesale buyers of chain stores of children’s goods (Detsky Mir, Korablik, Behemoth).
- Children’s development centers, private gardens and schools.
- Online retailers (Ozon, Wildberries, Yandex.Market, etc.).
- Franchisees of children’s franchises.
B2C segment (to promote goods to the end consumer):
— parents of children 0-14 years old who are interested in environmentally friendly products.
— children, families (on separate days).